Marketing & communication

What is a Shopify merchant?

Shopify is a standard, well-known eCommerce store worldwide. It is a subscription-based platform that fosters the growth of other businesses that sell products online or physically. This can also be done through emails, social media and blog posts to increase…

What are the different components of a communication plan?

Whether it’s an innovative product, service or initiative, any novelty requires the communication of information to the target audience. The communication plan is the roadmap for transmitting a specific message to a given audience. It is an essential tool for…